| Title |
Postcard Marketing Secrets |
| Description |
Ebook manual on how to use use direct mail postcards. Free subscription also available.
by Martha Retallick, "The Passionate Postcarder"
Have you priced display advertising or Yellow Pages listings? They can add up to big money in a hurry, can't they? What's worse: if you decide to spend your hard-earned cash on them, there's no guarantee that you'll get any response.
Think of it: You could spend hundreds and hundreds of dollars on a nice newspaper ad and not hear from a soul. Or maybe you'll just hear from people trying to sell advertising in their publications.
These salespeople will tell you that it pays to advertise—that you must spend money to make money—but you've just spent a big chunk of your money on that newspaper ad and have nothing to show for it. Since you're not eager to sink even more money into advertising, and since promotion is vital, even for the smallest of businesses, what can you do?
I've found a way around this dilemma by using color postcards. (Yup, those are my cards up at the top of the page.) Postcards been an essential part of my marketing toolkit for seven years, and they've brought thousands of dollars worth of business to my Web design studio here in Tucson, Arizona.
A Little History
Eight years ago, when my studio was stuck in the Starving Startup phase, I sent a postcard to announce the grand opening of a website I had created. That mailing was phenomenally successful.
Back in those days, success of any sort was hard to come by. So I sent out another card mailing a few months later. Alas, that mailing didn't do as well as the first one, but since I'd tasted success before...
...I kept on sending the postcards. I still do. Why? Because those cards bring in business, and because postcarding is fun! And when was the last time you had fun with your marketing?
Seriously, experts say that if a marketing effort is to be successful, it must be repeated. So, if you're enjoying your postcarding, you can't help but keep it up. Now that's fun that you can take to the bank!
Since so many small business people struggle with marketing, and have few promotional options that are affordable, I decided to write Postcard Marketing Secrets. This downloadable PDF manual will show you how to put postcards to work for your business—profitably.
I'll show you exactly how I came up with that $6.00 per name per year figure that you read up at the top of the page. And if you're really on a tight budget, I'll also show you how you could do a postcard marketing campaign for a lot less! |
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