| Title |
A Shelley Design |
| Description |
Provides direct mail advertising, postcards, design and printing.
The Marketing Vehicle Preferred by US Consumers
Recent Vertis survey found 31% of US adults prefer direct mail marketing instead of phone calls. Only 10% say they would prefer e-mail marketing... Read More
Direct Mail Marketing - We have over 12 years in the direct mail advertising services industry. We provide full service direct mail with design, printing and mailing. Our designs set the standard with our bi-fold mailers and tri-fold mailers, postcards and many other marketing strategies.
Our mailing lists have pin-point accuracy to ensure your mailer reaches customers and your campaign dollars are spent wisely. For definitions, see our What Is Direct Mail Advertising? glossary.A Glossary of Direct Mail Marketing Terms
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Address Correction Requested -- Update your mailing lists with U.S.P.S. provided new address for a person who moved.
Bulk Mail -- Using the U.S.P.S. to deliver your companies message in mass quantities at a reduced postage rate.
BRM (Business Reply Mail) -- A service enabling Advertisers to receive First-Class Mail back from customers on their mailing lists.
Carrier Presort -- Mail on which the carrier route number for delivery is identified for a reduced postage rate.
Conversion -- The progression of an inquirer from a mailing list into a purchaser.
Demographics -- Consumer mailing lists - Socio-economic characteristics, e.g. age, income and home ownership.
Direct Mail Strategies -- Using the U.S.P.S. to deliver your companies message, e.g. bulk mailing with postcards, a bi-fold mailer, a tri-fold mailer.
DMA Mail Preference Service (MPS) -- The Direct Marketing Association services enables individuals to remove their names and addresses from bulk mailing lists.
Geographics -- Selection on mailing lists based upon territories, e.g. state, SMSA, SCF or ZIP codes.
Indicia -- Preprinted marking (stamp area) on each piece of Standard Mail denoting postage paid.
List Broker -- A company serving as liaison between list owners and the Direct Mail Advertisers who use them.
Merge/Purge Mailing List -- To combine names, addresses and related data from various marketing lists to identify and eliminate duplicate names.
Presort Standard -- Third Class Mail.
Psychographics -- Characteristics denoting lifestyles, hobbies or attitudes of prospects.
Response Rate -- The percentage of responders to a mail marketing campaign.
Return-On-Investment (ROI) -- Anticipated profits above costs of a bulk mailing campaign.
Return Postage Guaranteed -- Presort Standard Mail is returned by the U.S.P.S. as undeliverable for a nominal fee.
SCF -- The first three digits of a ZIP code.
SIC -- U.S. classification code indicating type of business.
Unlimited Use -- Business Lists and Consumer Mailing Lists rented for an unlimited number of times for marketing - usually within 12 month period. HOME | DIRECT MAIL INFO | MAILER DESIGN | PRINTING | MAILING | LISTS | BUY MAIL LISTS | ,MAILING LIST INFO | DATABASE MANAGEMENT
SMALL BUSINESS | FULL SPECTRUM | DESIGN SERVICES | MAILER SAMPLES | WEB DESIGN | ROI CALCULATOR | POSTCARDS | BI-FOLD MAILER
TRI-FOLD MAILER | JUMBO MAILER | TECHNICAL GUIDELINES | DIGITAL UPLOAD | FORMS & DOWNLOADS | CONTACT | SITE MAP | RESOURCES
©2002 A Shelley Design • 1624 South Clementine Street • Anaheim, California 92802 • Direct: 866.278.6241 • Fax: 714.772.4555
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