When long-time client ALSA came to Newport Creative Communications in 1998, the organization was a direct mail fundraising newcomer. To help ALSA understand the power of direct marketing and the ways it could help their program, we set up a time to visit their operation and teach our first session of Direct Mail 101. Since then, ALSA has raised over $15 million through direct mail. (And DM 101 has been an on-going success with clients and conference audiences.
Here's how we helped the ALS Association achieve unprecedented levels of success:
Increased number of annual donors by 34% within a set timeframe
Grew multi-year donors by over 20%
Lowered acquisition cost per dollar raised by 29% while increasing new donors by 28%
Company Details
This is not your typical agency.
This is Newport Creative Communications, an uncommonly creative agency that provides direct response fundraising and integrated direct marketing services to nonprofit organizations of all kinds.
At Newport, we... more
