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Product Name: Renewals marketing

Product Description

It's an industry truism that subscription marketing is really all about renewals. Most subscriptions only kick in, revenue-wise, in their second or third year. Or, at least, that should be the case if you're trying to grow your business long-term. “I have no hesitation in recommending MortonGregory to anyone who's seeking assistance in promoting their products and services.” Chris Morrison Evandale Publishing more testimonials here... Simply put, it's human nature. Yes, we all know how important renewals are to our business. But, because they happen at the 'back-end' of the operation, and may even be outsourced to another company, renewals can easily become a forgotten part of the daily grind. Out of sight, out of mind… It's a rare publisher indeed who takes a pro-active approach to their renewals efforts. All too often, once set up, renewals are left to run in the background until such time as falling response rates show up in the management accounts. And by then, a lot of damage has been done. So ask yourself: Are you sure your renewal series are the very best they can be? How do you know? When did you last test them? How familiar are you with current Best Practice in this area? How many proven ways do you know to lift renewal rates? A final thought: if your renewals series is more than 18 months old, it's most certainly overdue for a 'servic

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