Trade.Information

Product Name: marketing Campaigns

Product Description

Many business owners don't have a good enough answer to this important question. Here at PostcardMania SM we know how to market. We learned by a combination of study and trial and error. Our own hard won experience in direct mail marketing is available to you. Some of it is available for free in the form of the articles on this website, our free reports and our free monthly "Marketing Like A Maniac" newsletter (click here to subscribe ). We also offer marketing consulting for a fee. You can contact us for free and we will ask you some questions to get an understanding of where you are, where you want to go and how soon you want to get there and will give you an estimate of what we would charge to design a marketing campaign for you. A real marketing campaign will take into consideration at least the seven points which are outlined below: 1. Target Your Market Your marketing campaign will produce the best results for the lowest cost when you target prospects with the greatest need for what you offer. Identify the best people to send your postcards to. Design your postcards to appeal to their greatest need. If you are able to break down your target market into sub markets you can then write postcards that specifically speak to the needs of those people (an example is breaking down your own customer list into customers who buy most often, customers who spend the most money with you, customers who have been your customers the longest and then making them special offers based on the category they fit into). 2. Create a USP For Your Business USP stands for "Unique Selling Proposition". It is a statement of what is different about your company and its products. Your USP gives the reason people should do business with you. It amplifies the benefit of doing business with you and your company. Postcard Mania's USP is POSTCARDS WORK. Create your own USP and put it on all your promotional materials, invoices, shipping labels etc. Use your USP to communicate the benefit of doing business with you and why you are better than any of your competitors. 3. Always Make An Offer Make sure you ask your prospects and customers to do something when they receive your postcard. By offering them something you know they are likely to want and giving them a smooth path to respond on, you are making it easy and desirable for them to respond. 4. Create And Maintain A Database Of The Customer Information You Collect From The Responses To Your Mailings Most people who receive a postcard from you won't contact you the first time they receive one. You must create and maintain a database which allows you to repeatedly contact them with offers to respond to. Fifty percent or more of many businesses' sales come as a result of following up with people who were previously contacted, but didn't buy right away. No kidding, repeat contact does drive sales. One-time mailings can get response, but are bound to leave sales on the table. Those sales can be picked up with repeated mailings. 5. Take Away The Fear Of Loss People don't want to be fooled, plain and simple. Unfortunately trust does not run high today between customers and businesses in general. People have been disappointed too many times by being sold one thing and getting another. A guarantee or warranty is a good way to reduce or eliminate the customers risk of getting something other than what they bargained for. Guarantees and warranties increase response and sales by reducing customer risk. 6. Expand Your Product Line Getting new customers is more expensive than selling to existing ones. By regularly developing new products and services to sell to your customers and offering these new products and services to them, you can expand your business efficiently and easily. 7. Test Your Postcard Promotions Track the effectiveness of your postcard mailings. How many people responded to your mailing? What dollar amount of sales resulted from those responses? Is the money you are spending to attract new business giving you a good return? What can you do to make your marketing campaign more effective? Change your offer, headline, price, the timing of your offer. When you do track the results and improve your response.

Company Details

The Way We Work We have a very "hands on" approach to doing business with you. Each department cares sincerely that your direct mail marketing campaign works for you. Your Sales Representative helps to enlighten you on marketing techniques while... more