Trade.Information

Product Name: Marketing

Product Description

Websites are most effective as marketing tools when they are designed to function as part of an integrated sales and marketing environment. Tortus provides our clients with a broad array of sales and marketing strategies, from search engine optimization and web-based advertising (paid placement, pay-per-click) strategies to integrated postcard/email campaigns through web-based customer loyalty programs. From developing a marketing plan outline through plan management, Tortus can keep your electronic activities working for your bottom line. Email Campaign Management Broadcast email (bulk email) is one of the most effective ways to reach your customer or prospect lists with timely information about your business. In contrast to traditional marketing vehicles, you can track the results on a user-by-user basis. Not only can you tell who is responding to which message, you can track their activity when they respond. Well-designed email campaigns tie in to your Web site, driving traffic to a location where you can help sell your organization, your products, and your services. The TortusMail system allows you to manage subscribers, create messages and distribute them all with the click of a mouse. Optimization Gaining good placement in major search engines has become one of the greatest challenges in web-based marketing. With millions of sites vying for top billing, it's almost impossible to keep your site in the top listings. Tortus Technologies designs every web site around the core principles of Search Engine Placement Optimization, including keyword analysis, metacontent review, and inherent aspects of site design such as header content, alt-tags, page titling, and other criteria. By integrating your site optimization into your marketing plans we can: • Optimize actual page design using the latest metrics on criterion weighting for the major search engines • Provide free submission to the major search engines that accept and process free listings • Provide fee-based submission to the major search engines that require a fee either to list or to list in a timely fashion • Provide detailed keyword analysis for existing sites, looking for near-misses, competitive keyword use, and keyword popularity on an engine by engine basis Site Activity Metrics Tortus Technologies offers the latest version of Web Trends site statistical information. Through proper analysis, this information can be used to track the way visitors use your site, and to determine where on your site to focus your Marketing/IT dollars. A Tortus Technologies analyst can perform a detailed review of your site traffic, explaining your site's strengths and weaknesses. Properly used analysis results can save you thousands of dollars in wasted effort and time.