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Product Name: Balancing the Corporate Scorecard

Product Description

In this interactive simulation, you’ll learn to utilize the balanced scorecard method — the widely acclaimed strategic management system developed by Robert Kaplan and David Norton and a vital tool for helping companies implement and manage their strategies. You’ll develop and refine strategies and set performance measures for a growing software company, Sentra Software. Using the balanced scorecard approach, you’ll translate the company’s vision and strategy into a balanced set of performance measures from all sides of the business. It’s sure not like the old days when you’d rely only on financial measures for managing a company. Take the plunge. The four perspectives of the Balanced Scorecard — financial measures, customer knowledge, internal business processes, and learning and growth — will help you translate your strategy into performance. The simulation is based on the groundbreaking book by Robert S. Kaplan and David P. Norton, who have been working on the theory and application of the balanced scorecard methodology since 1990. Product Price Qty Balancing The Corporate Scorecard $395.00 Add to Cart