Trade.Information

Product Name: Response analysis

Product Description

Find your best selling customers. After your mailing, we can compare your sales to your mailing list to get an accurate picture of the results of your mailing, regardless of the quality of the source code capture in your order entry department. Response analysis shows you who your customers are. We make profiles of your best customers. After a direct mail campaign we can tell you what kind of customers responded to your campaign. We can create a statistical model such as RFM (Recency, Frequency and Monetary Values) to identify the customers with the best potential to place an order so that you can target your mailings and reduce your costs. We can develop a custom model by doing a regression analysis on any input variables you can give us. Models can also identify unlikely candidates to let you reduce the number of wasted mailings

Company Details

Welcome to Tangram, the missing piece to your data puzzle. At Tangram, we specialize in a variety of database services including: n Direct Marketing: Response Analysis, RFM Modeling and E-Marketing Database Services: Custom... more