Trade.Information

Product Name: Restaurant Marketing

Product Description

New Resident Programs: New customer acquisition is crucial to any successful restaurant. Statisitically, nearly 20% of the population moves each year. That means do nothing and within 5 years, nearly all of your customer's may have moved away. That's why it's so important to get in front of your new neighbors each month as they move in to your market. SmartleadsUSA, is the only company in the USA that offers a customized, four-color self-mailer with actual photos of your location and personnel with no ongoing set up fees and NO MINIMUM ORDER. That means you get to have sizzling quality without having to pay hundreds or even thousands of dollars to have the pieces printed or created. Our new resident program was desingned with restaurant marketing in mind. Simply set your monthly budget to whatever you want, then tell us how many miles you want to go out from your zip code. Each month, we'll order all the new resident names within your budget and geography, custom print a 4-color self mailer that features just your restaurant, print fold and mail it to all the new resident's that you want for just $1.19 each. Some of our clients are having smashing response rates on as little as $100 per month investment. It's a market you can't afford not to reach! Our newest option for new neighbor mailers is a full color customized postcard. This custom created card can include full color photos of your location, staff and food. Best of all, it's out the door including the freshest list of new movers, printing, postage and sorting for just $0.69 each! There's no long term commitment and you can cancel at any time! Perks at Work Program: If you have realized that there may be more coming to your restaurant from work than home, it's time to capitalize on this lucrative at work marketplace. We have more than 12 million human resource manager's nationally that would love to receive your special offer for themselves and their employees. In fact, many are eager to participate in helping you place your promotional coupons for their employees right in their paycheck envelope. You simply offer them an incentive (like a free lunch) to include your coupons in the next paycheck run and we take care of the rest. From signing up each participating company to mailing out just the right number of coupons for their employees, we handle it all. This program has produced some of the strongest response rates and largest returns on investment of any program we offer. Sorry, only available to our multi-unit operators at this time. Call now for details! Frequent Dining Programs: We'll supply your restaurant with an intital supply of frequent dining cards. They will be designed exclusively for your restaurant in full color and the offer will be tailored to your specifications. The bottom half of the card has a place for the stamps or punch out and the top is where the customer fills out their information (ie: name address, birthday, anniversary and email). From there we handle the entire program for you. Once the customer signs up, all you do is send us the stub in a pre-addressed, postage pre-paid envelope (that we supply you). From there, we manually data enter each name, ID number and pertinent information. You now have a database ready to send out thank you, birthday and anniversary cards to and track redemptions (we do all that for you also). Now that your loyalty program has yielded a magnificent database, you can use it for communicating via direct mail and email such occurences as new menu items or special events that are happening in your restaurant. Additionally, you can direct us to do a complete profile on your database and let you know exactly what common charcterisitics your customers possess. This is invaluable at understanding your demographic and precise direction for future advertising initiatives. Birthday Programs: Whether you decide to have a stand alone birthday program or want to incorporate it as part of a comment card or frequent dining program, it's up to you . We handle it all for you. Simply place our custom made birthday box and registrations on your counter, or simply have your customers sign up via an alternative method. Once you have filled up about 30 days worth of data capture cards, simply mail them to us in an approved envelope. From there, we'll manually data enter the information, postal hygiene it, de-duplicate those that decided to register more than once and prepare an automated direct mail program that will send out a birthday postcard each month to those that have a birthday within 30 days. It can incoporate your actual location photos, personnel and even 4-color photos of your products. It is totally customized and still NO MINIMUM ORDER! Data Capture: Manual Data Entry: Whether you're a sit down restaurant trying to keep track of your comment cards or filling out birthday registrations, we have over 120 data entry clerks at our disposal to manually key-stroke your hard copy information. But that's just the beginning. Once it's all been entered, we'll make sure you don't waste excess money on postage. Each name can be NCOA certified (run through National Change of Address) and CASS certified (required by the US postal service to qualify for automated rates known as Coding Accuracy Support System). The results might be the most powerful list you have ever owned; a clean customer list! Thank You Programs: Whether they have just joined your birthday program or have just left your restaurant for thefirst time, never forget your manners! A "thank you for visiting" or "allowing us to serve you" is often just what the marketing doctor ordered to bring the customer back in to your restaurant. Again, our programs are so customizable that we can send out a mail piece within days of their visit that will even include an actual 4-color photo of the server that assisted the customer or manager that was on duty.

Company Details

SmartleadsUSA, LLC specializes in unique database building and direct mail strategies. more