Trade.Information

Product Name: Direct Mail Services

Product Description

Mortgage Mailers: With over 46 years of combined mortgage marketing experience, Smartleads is the marketing company of choice for many of the nations top mortgage companies. The major difference is that we understand your industry. From seasoning requirements to LTV parameters, A Paper to subprime or Govies we can pack a powerful combination of providing you the proper data elements and creative that will get your phones ringing off the hook. We also understand that market conditions change rapidly. What worked 6 months ago, may be obsolete and stale today. While Smartleads clients are still enjoying the benefits of refinance calls that are generated from our mail campaigns, we also stay on top of new opportunities for your industry. Right now, Subprime is hotter than ever and we have just the combination of data and mail pieces to keep your phone ringing regardless of what happens to rates. Contractor Marketing Services: NEW! Our Jobsite Radius Marketing program is the world's easist and most cost effective direct mail marketing program we've ever seen. What can be more efective than telling the 50 closest neighbors to your most recent jobsite that their neighbors chose YOU! Homes in the same neighborhood are usually of simialr design, same age and require similar services all around the same time. It's one of the smartest programs we've ever seen! New Resident Mailers: With our proprietary technology, Smartleads can design your mailer, get you the freshest New Homeowner or New Mover list, print, sort and mail your four color stand alone mailer to an entire area each and every month automatically! Best of all, there is NO MINIMUM ORDER AMOUNT! That's right! No pre-print to buy or large quantities to commit to purchase. You can even snap some quality 4 color pictures of your business and employees for us to incorporate in the mailpiece. When it's done, you'll have a "magazine-quality" 4-color mailer that showcases just your business! Loyalty Programs: Want to build customer loyalty? What a better way than to thank your customer for their business. Our unique printing capabilities and patent - pending technology allow us to offer you programs that will keep your customers coming back and drive your competition crazy. Own a restaurant? Our frequent dining club programs allow you to increase sales potential while we do all the work for you. From supplying you with club cards, to manual data entry. We enter each name for you, postal cleanse the database, keep it updated with National Change of Address software, and even print and mail 4 color birthday and anniversary cards for you. Once we have developed a frequent dining club especially for you, you will also have the options of tracking redemptions, return on investment and using the database for future marketing efforts. The database is 100% yours and available to you at anytime for other marketing initiatives. Research has shown that customer loyalty programs can significantly alter the customers buying decisions. Just look what the airlines have done! The end result is the highest quality fully automated program with nothing for you to do but service the customer. Birthday Mailers: It all starts with manual data entry. We'll design a customized birthday box for your counter, or run the program in conjunction with a comment card or frequent dining club (all methods of data capture). Then simply have your customers join your birthday club. Offer them a free entree or reason to join and you'll be amazed at the response. Then, each month simply send us the registration cards. We'll manually data enter them, de-duplicate them and run them through CASS (the coding accuracy support software which cleans up addresses). After that, we'll send out a fully customized happy birthday card to your customers in full color. It will feature their name in color and can even include a picture of your owner or manager of that specific location. Database Building: Every great business needs a great customer database to stay ahead of the competition. Too often businesses are looking to purchase lists before marketing to their own previous customers. Many times your own list will get outdated and unless you're a mail house, you will not have the necessary postal software to keep up with deleting bad addresses and postal hygiene such as running the file through NCOA (national change of address). We can manually enter each name for you, or you can provide us with an electronic file. Whether your customer database exists in a shoe box or on a hard drive, we can help turn it into GOLD! Once the process is completed, it may turn out to be your most prized and profitable asset. The follow-up marketing opportunities are endless. Data Profiling: Once we have built your customer database, it's time to educate you on exactly what your best customer's look like. From their average income, to lifestyle preferences, homeowners to renters, whether they subscribe to sporting magazines or collect coins, whether they like Bingo or fishing. We'll even determine their occupation propensity, average age and number of children. Once you are armed with this vital match-report information, it's time to expand your new customer acquisition. We can use this valuable information to select new lists of names to purchase that have the most common elements of your best customers. It's the smart way to grow your business through SmartleadsUSA, LLC