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Product Name: QR's Rail Smart
Product Description
QR's Rail Smart is an initiative that brings together a number of safety
related activities that QR conducts on an ongoing basis. It includes all safety
awareness and education activities in a comprehensive program which addresses
not just level crossing safety but corridor trespass and general rail user
safety issues.
Rail Smart was launched on Saturday 29 July by the Honourable Paul Lucas,
Minister for Transport and Main Roads. Mr Lucas outlined to the media the Rail
Smart strategy and revealed a television commercial.
The 30 second television commercial was first aired during the Australia vs New
Zealand Bledisloe cup rugby match on channel 7. The commercial has two main
themes:
- QR Rail Smart – a generic rail safety message.
- Specific safety messages, such as: 'be alert near level crossings'.
In addition QR will be delivering its Rail Smart message through:
- Television Community Service Announcements
- Supporting collateral
- Rail property media placements
- Development of a Rail Smart message in conjunction with the Queensland
Police Service and the Queensland Police Citizens Youth Club.
- Incorporating Rail Smart activities in the QR Reds Talent ID Clinics
throughout regional and metropolitan Queensland during the 2007 Super14
Season.
- Delivering Rail Smart messages through QR's community education unit (CEU)
as part of its state-wide primary, secondary and tertiary student programs.
(In 2005 160,659 students were addressed in 500 schools in Qld).
The Rail Smart initiative also supports the Australian Railway Association (ARA)
and other rail operator's National Railway Level Crossing Strategy. The strategy
links into the Australian Transport Council’s National Railway Level Crossing
Safety Strategy's program to improve stakeholder education and awareness and
contribute to its goal:
"to reduce the number, cost and trauma of crashes between trains and road users
by the most cost-effective means"
QR through Rail Smart and other planned programs is meeting the ARA's timeline
to implement its strategy in all state jurisdictions by April 2007.
Key documents:
RailSmart Style Guide
Company Details
In 2007 Queensland Rail became a Company Government Owned Corporation, and is
now registered as a public company “QR Limited”.
QR Ltd is a $3 billion a year business, and one of Australia’s largest and most
modern transport... more
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COALRAIL, Freight and Logistics, Passenger Services (Commuter and Long Distance), SEQIPRAIL, Track Access for narrow, standard and dual gauge network |
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