Trade.Information

Optiarc Europe officially starting to trade in the EMEA region on 2nd April 2007

Sony NEC Optiarc Inc., launches its new sales company, Sony NEC Optiarc Europe GmbH (“Optiarc Europe”). The European headquarters will be at Ismaning near Munich, Germany. Optiarc Europe, the optical disc drive specialist, will present itself to a broad public at CeBIT for the first time before officially starting to trade in the EMEA region on 2nd April 2007.

The new sales company will be a wholly-owned subsidiary of Sony NEC Optiarc Inc. (“Optiarc Japan”) based in Tokyo, Japan. Optiarc Japan is invested by Sony Corporation (55%) and by NEC Corporation (45%), set up in April 2006. The joint venture company develops and manufactures optical disc storage drives. In the EMEA region the new company takes charge of sales and marketing activities of optical disc storage drive products manufactured by its parent company.

“With its establishment we enforce our position in optical disc drive business,” says Thomas Nedder, Managing Director of Optiarc Europe. “Our drives are strengthened by the technological combination between NEC’s chip technology and Sony’s optical core components technology. Our customers include almost all leading computer manufacturers. “

At CeBIT, Optiarc Europe will present a broad product range for the first time – from half-height and slim DVD drives through to blue laser products. The new company is leaping the benefits of this: it is able to exploit the best components and most advanced developments of the two companies. For this reason, Optiarc Europe is able to supply products with almost any required technology, and will be demonstrating those products satisfying such requirement.

Optiarc Europe can be found at CeBIT in Hall 2 at Booth C45. There the new company will present itself to CeBIT visitors in a show staged once per hour. Many attractive prizes are on offer.

Press contact and test product coordinator:
Contact: Ralf Wolf
Sony NEC Optiarc Europe GmbH


Reichenbachstrasse 1, 85737 Ismaning
Tel.: +49-(0) 89-96 274-260
Fax: +49-(0) 89-96 274-567
E-mail: Ralf.Wolf@de.neceur.com
Information hotline: 0180 5 96 96 99

About Sony NEC Optiarc Inc.

Sony NEC Optiarc Inc. serves global optical disc drive market with its innovative and high quality products. It was established as a joint venture company by Sony Corporation (55%) and NEC Corporation (45%) in 2006, with approximately 350 employees and its headquarter located in Tokyo, Japan.