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Go (RED) for Valentine’s Day with the Power to Help Eliminate AIDS in Africa Motorola
:: 08 March, 2007
Motorola (NYSE: MOT) and Sprint (NYSE: S) today announced a milestone in contributions from sales of the RED MOTORAZR V3m. To date, sales of the wireless phone designed to help eliminate AIDS in Africa can cover the annual cost of antiretroviral (ARV) treatment for AIDS for more than 12,000 people.
(RED) was founded by Bono and Bobby Shriver to raise awareness and money for the fight against AIDS in Africa. The groundbreaking initiative engages the private sector to create (PRODUCT) RED-branded products and deliver a portion of the profits directly to The Global Fund to invest in African AIDS programs with an emphasis on the health of women and children.
Sprint is the exclusive national carrier for the RED MOTORAZR V3m, which first became available in early November. Sprint’s current advertising campaign focuses on the device in an effort to increase awareness for (RED) and grow participation in this important project. Both Sprint and Motorola contribute directly to The Global Fund to fight AIDS, Tuberculosis and Malaria with each RED MOTORAZR sold at Sprint.
“Reaching this milestone gives us the opportunity to encourage our customers to get into the spirit of Valentine’s Day, give the gift of (PRODUCT) RED and make a difference in this very important effort,” said Mark Schweitzer, chief marketing officer for Sprint. “With the exclusive content available from Sprint, including live television, NFL Mobile and Sprint Music Store, purchasing the RED MOTORAZR is an easy way to help in the fight against HIV/AIDS.”
“We are excited that consumers have embraced the opportunity to help in the fight against HIV/AIDS in Africa by purchasing the RED MOTORAZR V3m at Sprint,” said Jeremy Dale, vice president, Global Marketing and Communications of Motorola Mobile Devices. “This Valentines Day, people can choose to give a gift that can change someone else’s life in Africa as well as their own.”
The MOTORAZR V3m is one of Motorola’s thinnest multimedia phones for the CDMA network and features a refined metal housing and sculptured clamshell shape. The bold red hue of the RED MOTORAZR makes a striking statement complimenting its ultra-thin, attractive design.
On the Sprint Mobile Broadband network, RED MOTORAZR joins MOTOKRZRTM, MOTORAZRTM and MOTOSLVRTM as the only versions of these iconic handsets to offer access to:*
Sprint Music StoreSM, which allows users to browse and wirelessly download full-length songs directly to their phone
Sprint TVSM with more than 50 channels of live television and on-demand video and audio
NFL Mobile, a Sprint-exclusive wireless application that brings fans access to same-day video highlights, customizable real-time statistics, scores, injury reports and other information
Sprint Movies, the first “pay-per-view” service for mobile phones in the U.S. that streams full-length movies, including recent box-office hits and timeless favorites
(Airtime, data charges, and/or additional charges may apply.)
Packaged with a stylish headset, The RED MOTORAZR includes five unique (PRODUCT) RED themed preloaded screen savers. Additional features include a 1.3-megapixel digital camera with 4x digital zoom and video capture, playback and streaming, GPS enabled, Bluetooth® technology**, speakerphone and a microSD memory card slot.
The RED MOTORAZR is available through all Sprint retail channels including www.sprint.com and 1-800-SPRINT-1. To join Sprint’s RED MOTORAZR V3m Online Community please visit www.sprint.com/red.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.1 million customers at the end of 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
Media Contacts:
Michelle Leff
Sprint , Inc.
703-592-7504
Michelle.Leff@Sprint.com
Molly Sheehan
Motorola Inc.
312-953-6006
w0485c@Motorola.com
Release link: http://www.motorola.com/mediacenter/news/detail.jsp?globalObjectId=7698_7627_23
