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Music Matters 2007 forum in Hong Kong today announced a major upgrade to its motomusic.com.cn portal
:: 30 May, 2007
Motorola, Inc. (NYSE:MOT) the mobile sponsor at the Music Matters 2007 forum in Hong Kong today announced a major upgrade to its motomusic.com.cn portal, and called on the leaders of the music business to join with Motorola and mobile network operators around Asia to create a music renaissance
Hot on the heels of announcing its new ROKR brand of music-optimized handsets and accessories, highlighted by the powerful ROKR Z6, Motorola announced that it has upgraded and expanded its online entertainment portal (motomusic.com.cn). The MOTOMusic site in mainland China now offers over 100,000 music tracks for purchase and download, securing the portal’s position as the leading online commercial music service in the country. Similar sites are currently in Hong Kong (www.motomusic.com.hk) and Taiwan (www.motomusic.com.tw).
“In the face of the changes that digitization has wrought on the music industry, we must work together to create new ways to experience the music we all love, ways that are relevant to the way Asians live today,” said Michael Tatelman, corporate vice president and president of Motorola Asia Pacific Mobile Devices. “Making that happen is going to take more than outstanding mobile devices – it demands that manufacturers, operators, artists, labels, and service providers share a vision that recognizes that the future of music is mobile, and that we must make mobile music even better than the music experiences we grew up with.”
Motorola’s success in delivering a seamlessly integrated music experience owes much to the work the company has taken on to build a complete mobile music ecosystem. Motorola has developed a cool, advanced, but straightforward online website experience for users to visit and download their favorite tunes – motomusic.com.cn, motomusic.com.hk or motomusic.com.tw.
Mobile Music Online
The entire MOTOMusic China site has recently been given a complete overhaul and upgrade worldwide, with a cool new appearance and a revolutionary new user experience. Maintaining the original of the site, but with a completely new finish, motomusic.com.cn provides users with four distinct areas to visit and interact with: the music store, the Motorola music community, music express (featuring news, reviews and recommendations from music gurus), and a section just for reviews, information and additions for your Motorola handset. People can now use the site to do anything from finding out about artists and music to actually discovering, buying and downloading music directly to their phone. For more personalization, users can customize their own album and album cover and share this with the entire community.
The new site is targeted to support rich musical content, friendly and interactive functions, unique and professional music guidance, and an online community, offering an even better experience for motomusic.com.cn users. Based on web2.0 technology, with a fancy and cool design, the service now includes play list creation, management, and sharing, buddy interaction, music guidance articles, mobile phone sections to recommend music devices and companion products, and an advanced tagging function that enables users to label any kind of content (music, articles, play list, MVs) with any text they like in order to improve sharing within the online community.
“MOTOMusic has flourished, particularly in China, where we teamed-up with more than 30 leading international and local music labels to build a growing community for music enthusiasts,” said Tatelman. “In a little over two years motomusic.com.cn has had over 700 million page views and over a million songs purchased, making it the leading legal music download site in the country.”
Now, with over 100,000 tracks available for purchase and download, the portal appeals to more than just enthusiasts, and motomusic.com.cn has positioned Motorola as the leader in mobile music devices and distribution, both in China and the Asia-Pacific region as a whole. The site now covers musical content from more than 50 music companies, split generally into Pop (82%), Rock (12%), and Classical (5%), guaranteeing that there will be something for everyone to rock out to on their Motorola handset!
“Motorola’s ability to offer more than 100,000 songs, covering such a wide range of genres, for Chinese music lovers is extremely impressive,” said Jami Yang, Deputy Managing Director from SonyBMG China. “And when you combine that with the new slick and intuitive interface of motomusic.com.cn, the result is a truly unparalleled mobile music experience.”
Motorola’s commitment to artists and to their music is represented by Jay Chou, one of Asia’s most popular musical artists and Motorola’s music ambassador for Asia Pacific. One of the most recent additions to motomusic.com.cn was an exclusive Jay Chou mini-site that includes both special features, unique content, and all of Jay’s existing songs for download.
“With a Motorola handset, and MOTOMusic, my fans can literally enjoy and share any of my music anytime and anywhere,” said Jay Chou. “In addition to offering the coolest phones in the world, Motorola's dedication to delivering a superior user experience, especially in mobile music, is very important to me, and to everyone who makes music a part of their life.”
News Inside News :
Mobile Music In Your Hand
Motorola’s ROKR devices unite Motorola’s iconic style with full music playback capabilities, and the seamless experience afforded by an enhanced user interface. The new ROKR music handsets are a true convergence of the MP3 player and mobile phone – innovative devices that are packed with the features mobile consumers demand today, including easy PC synching and access to hundreds of music stores.
Inside the clean lines of the ROKR Z6 is a Linux/JavaTM music phone with Windows MediaTM technologies, including Windows Media Audio (WMA) Windows Media DRM 10, and media transfer protocol (MTP). The ROKR Z6 lets consumers “plug and play” with any personal computer running Windows Media Player 10 or 11. With fast PC direct connectivity via High Speed USB 2.0, the Z6 lets you access music you want simply and seamlessly.
The growing MOTOROKR portfolio also includes the ever-popular ROKR E6 and ROKR E2. ROKR E6 provides a winning balance of portable entertainment and business efficiency. Measuring a mere 14.5mm thick, Motorola has created the thinnest entertainment PDA ever. ROKR E2, meanwhile, is a next generation music-optimized mobile handset with dedicated music keys, USB 2.0 port, and standard 3.5mm headset.
“Motorola’s ROKR brand denotes “music optimization” for consumers – the best music experience within the widest choice of powerful multimedia and messaging phones from any company,” said Tatelman.
Music Matters, the Asia Pacific music forum, is a senior level event that invaluable insight into Asia’s fast evolving music industry. Each year the program brings the world's most innovative industry leaders – heavyweights in A&R, digital media companies, and mobile communications operators – together to dissect Asia's music industry, addressing the controversial issues of today and laying the foundation for the future of the music business in this dynamic region.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit www.motorola.com.
# # #Media Contact:Carolyn Wu
Motorola, Inc.
Tel: 86-10-6564-1018
Email: carolynwu@motorola.com
Teresa Lok
Motorola Hong Kong
+852-2966-3389
Email: teresalok@motorola.com
Release link: http://www.motorola.com/mediacenter/news/detail.jsp?globalObjectId=8222_8152_23
