Trade.Information

Company Name: howstuffworks

Company Type: howstuffworks

Company Profile

During Operation Desert Storm, the U.S. Army and Marine Corps deployed nearly 2,000 M1s to the Persian Gulf. The tanks sped over the rough desert terrain, through heavy smoke from oil fires, destroying almost all of the Iraqi's Soviet tank fleet. ATLANTA (JULY 18, 2006) - Award-winning Web site HowStuffWorks.com announced today that Mark Westlake has joined the company's executive management team in the role of Executive Vice President of Sales and Content. Westlake will be responsible for overseeing domestic content and sales as well as global revenue, and he will be based in the company's newly-opened Manhattan office. Prior to joining HowStuffWorks, Westlake served as the Senior Vice President of Sales and Marketing for About.com and was a member of the executive management team that sold About.com to The New York Times Company. Prior to About.com, Westlake was the Chief Revenue Officer at Streetmail.com and held other sales management positions at Juno (United Online) and Cox Interactive Sales, a division of Cox Enterprises. At Cox Interactive, Westlake helped launch AutoTrader.com, CIMedia, Gamesville (part of the Lycos Network), ETOnline, The Sportingnews.com and Tribune Interactive. Westlake's extensive resume also includes sales positions within traditional media companies such as Hearst, Family Media and Times Mirror, as well as agency experience at Geer DuBois and Margeotes Fertitta & Weiss. "Mark Westlake is a key addition to our executive management team as we continue to execute our rapid growth strategy by expanding HowStuffWorks' content offerings and audience," said Jeff Arnold, Chairman and CEO of HowStuffWorks. "The ongoing integration of exclusive content from our recent partnership with Publications International, Ltd., along with the introduction of new content assets such as expert product reviews, consumer opinions and price comparisons, enables us to offer our partners an even more extensive suite of contextual sponsorship and partnership opportunities. With Mark's proven industry experience and our newly expanded content library, HowStuffWorks is poised to capitalize on these opportunities, especially during a time when demand for online ad inventory is expected to outpace supply." In December 2005, HowStuffWorks announced a strategic alliance with Publications International, Ltd. (PIL), a 30-year-old publisher of mass-market books which produces over 600 new titles annually. Through this alliance, HowStuffWorks has exclusive online rights to the vast PIL product library of over 10,000 books and 1 million images, access to over 350 writers and editors and all future content. The PIL library includes titles in most popular consumer categories such as home improvement, sports, "how-to," medical and health, automotive, home design and cooking. The deal with PIL also gave HowStuffWorks exclusive online publishing rights to two leading trusted sources of consumer reviews and ratings, Mobil Travel Guide® and Consumer Guide®.

About Company

HowStuffWorks is the leading source of credible, unbiased, and easy-to-understand explanations of how the world actually works. Founded by North Carolina State University Professor Marshall Brain in 1998, the site has since grown to be an award-winning online resource for millions of people of all ages. From car engines to search engines, from cell phones to stem cells, and thousands of subjects in between, HowStuffWorks has it covered. No topic is too big or too small for our expert editorial staff to unmask...or for you to understand. In addition to comprehensive articles, our helpful graphics and informative videos walk you through every topic clearly, simply and objectively. By offering you consumer opinions and exclusive access to independent expert ratings and reviews from the trusted editors at Consumer Guide® and Mobil Travel Guide®, HowStuffWorks can provide you all of the information you need before you make important buying decisions in just a few clicks. Want to stay in the know? Become a registered HowStuffWorks user today. It's FREE! Click here for more information. For the latest in HowStuffWorks news, Click here. Comments? Questions? Suggestions? Let us know by clicking here. HowStuffWorks is headquartered in Atlanta, GA, and has been a subsidiary of the Convex Group, a media and technology company, since 2003. Through a recent partnership with Publications International, Ltd., HowStuffWorks became the exclusive online publisher for the Consumer Guide and Mobil Travel Guide brands.