Trade.Information

Company Name: Graphic Arts Show Company, Inc.

Company Type: most comprehensive prepress, printing, converting and digital equipment trade show and conference

Company Profile

The Graphic Arts Show Company (GASC) is jointly owned by the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES®), and the Printing Industries of America (PIA). “Revenues from GASC-produced tradeshows support the Graphic Arts Education and Research Foundation (GAERF), which is jointly owned by these three associations”

About Company

GASC® produces trade shows exclusively for the graphic communications and converting industries. The Graphic Arts Show Company was formed in 1982 by three leading industry associations, the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing, and Converting Technologies® (NPES®), and Printing Industries of America (PIA). GASC's mission is to provide an effective forum through shows and conferences to meet the marketing requirements of the graphic communications and converting industries. GASC brings the industry's buyers and sellers together in the most cost-effective way possible. A convergence of industries is occurring. Graphic Design Digital Publishing Prepress Commercial Printing Package Printing Converting Binding Finishing Today's industry professional is demanding more color, higher quality, faster delivery, digital processes and one-stop shopping opportunities. New technology and digital workflows have enabled many companies to expand their services and product lines. The most complete and practical place to see these new products showcased is at GASC trade shows. Every major supplier of prepress, printing, converting and publishing technology. From design to delivery - - GASC trade shows feature the most comprehensive display of live, running equipment and software demonstrations. Watching a machine run shows buyers and prospects things they just can't find out by sitting in a conference room and looking at a brochure. GASC offers a wide variety of high quality information intensive educational opportunities at each of it's events. Increase your overall knowledge, brush up on a specific job skill area or technology, or broaden your career horizons with a GASC seminar registration. Learn from the experts in the printing, prepress and converting sectors of the industry at this inexpensive, effective educational opportunity. Trade shows are your best sales opportunity. Exhibitions create more purchases than all other marketing efforts, including advertising and direct mail. Closing a sale with a trade show contact is more than one-third less expensive than closing a sale with a different lead. On average it costs businesses $550 to close a trade show lead and $997 to close other leads.* Our show attendees are serious buyers. Exhibitions present an opportunity for exhibitors to meet with highly qualified prospects they didn't even know about. In 1997, an average of 85 percent of show visitors reported buying-influence for exhibited products.* These buyers know that attending is a problem-solving adventure that results in making good purchasing decisions. *Center for Exhibition Industry Research (CEIR) Additional benefits from GASC events. MARKETING AND SHOW PROMOTION - Targeted direct mail to hundreds of thousands of prospects - Free exhibitor listings in multiple publications and web sites - International Business Center - Attendance incentive program - Translated advertisements and editorial for international publications - Exhibitor promotional opportunities - Barcode scanners for sales-lead capture - Timely updates and press releases - Millions of published advertising impressions FULL SERVICE SHOW MANAGEMENT - Operations and logistics specialists - Experienced exhibit floor management - Advance site selection and reservation - Hotel negotiation - Airline and travel discounts - Complimentary shuttle bus service - Free exhibitor workshop POST-SHOW PROSPERITY - Attendee and exhibitor marketing research studies - Current exhibitors receive advance notice of future space availability - Revenue generated from GASC shows are divided among three industry trade associations: NAPL, NPES and PIA. Participation benefits your company and the entire graphic communications and converting industries via association operations.