Trade.Information

Company Name: Yes Marketing, Inc.

Company Type: Marketing program

Company Profile

Building your turf and landscape business into a profitable company, starting from the ground up, or from anywhere in-between, into one of your area's top performers, is Yes Marketing's goal. See how we can develop a solid marketing program for your business using your current customer base combined with your goals and budget. We offer a variety of programs designed to generate new leads for your business and more sales from existing clients. Right now is the time to improve the quality of your customer's lawns and landscapes, and increase YOUR REVENUE per customer. You already offer additional services to benefit your customers. What you need is to improve your marketing of these services. Now is the time.

About Company

Lawn Care Marketing programs since 1997 That was the year Yes Marketing was formed, when ServiceMaster purchased Barefoot Grass. Our president and CEO, Don Nichols, was VP of Marketing for Barefoot Grass with over 120 franchises and company owned branches. The opportunity to continue serving the marketing needs of lawn care companies throughout the country was too great to pass up. Mr. Nichols helped build the Barefoot Grass corporation into one of the leading lawn care providers in the world. While helping to build the Barefoot brand, Mr. Nichols also developed a winning strategy for direct mail and telemarketing programs. He tested almost every conceivable way to generate leads and sales, some good, some were outstanding, and a few were real stinkers. Through years and years of testing minute variables, Mr. Nichols developed a winning package that Yes Marketing continues using today. When Barefoot Grass was sold, Mr. Nichols decided not to be absorbed into the ServiceMaster corporation. Instead, as was his dream for many years, he opened his own marketing company devoted to sharing lawn care marketing tools and techniques for the thousands of independently owned companies and franchisees across North America. Today, Yes Marketing serves a multitude of lawn care companies. The core of that service is direct mail—the proven winner in generating quality leads and sales. Many lawn care companies rely on Mr. Nichols' expertise in providing quality direct mail materials that WORK! He has already done years of expensive testing and re-testing and has arrived at a winning formula for direct mail marketing. No other company matches the research that Yes Marketing conducted and continues to conduct in analyzing lawn care buyers.