Trade.Information

Company Name: Response Consulting

Company Type: Direct Response Marketing

Company Profile

Direct Response Marketing That Works Response Consulting provides clients with the most personal, creative and effective appeals that maximize response. We specialize in fund raising and voter contact direct mail for Republican candidates and right-of-center, non-profit organizations. We invite you to browse our website and learn more about us our services

About Company

At Response Consulting, our philosophy is to create the most personal, creative and effective appeals to maximize our clients' response. In voter contact and grassroots mobilization, it means getting citizens to take action. In fundraising, maximizing net revenue, return on investment, donor acquisition and donor retention are paramount. We develop marketing plans for our clients so that each communication builds on those that have preceded it, and lays a foundation for future contacts. By targeting key segments, scrutinizing every creative detail, and using the latest personalization technology, we make sure our communications take advantage of every subtlety and nuance to drive response even higher. Ultimately, our goal is to have an ongoing dialogue with each unique individual that speaks to their specific "hot buttons" and increases response with every subsequent communication. We encourage our clients to integrate direct mail, telemarketing and web-based communications into a coordinated direct marketing program. By effectively applying our marketing philosophy to mail, phones and the Internet, we produce a synergy that outperforms any one medium on its own.