The Linksys Vision The "broadband" age is upon us" />
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Date: 05 July 2008
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A division of Cisco Systems, Inc  
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Company Name: A division of Cisco Systems, Inc

Company Type: Telecommunication

Company Profile

The Linksys Vision
The "broadband" age is upon us. At Linksys, a worldwide team of close to 400 employees are working hard to provide the infrastructure for the next generation to live in a more advanced networking environment. What do we mean by "next-generation home networking solutions"? According to IDC, the current worldwide home networking market is data-centric. However, over the next few years, multimedia and entertainment networking, both already emerging, will grow even further as consumer electronics manufacturers are driven to integrate networking technologies into devices such as televisions and PVRs. This convergence of technologies is the key to next-generation home networking solutions.
Linksys Acquired by Cisco Systems, Inc.
In June 2003, Cisco Systems, Inc., the world leader in networking for the Internet, acquired The Linksys Group, a then privately held company.

Cisco's goal was to enter into the home networking market. Linksys' goal was to partner with a company that would assist it in driving innovative products into the consumer market. With Cisco's networking expertise and Linksys' user-friendly features, consumer and small business users can now build high quality networks designed for their specific networking environments.

According to Charles Giancarlo, President of Cisco/Linksys, "This acquisition supports our vision to drive innovations into the consumer market and create next-generation home networking solutions. The unique combination of Cisco's networking innovations and Linksys' consumer leadership will enable consumers to benefit from exciting new capabilities and enjoy an easy and reliable home networking experience."

Operating as a division of Cisco, Linksys products continue to sell under the Linksys brand through its existing retail, distributor and e-commerce channels. In addition, Linksys now has access to Cisco's sales infrastructure to address international markets and the service provider channel.
Product Focus
Consumers want to setup their personal computing, multimedia or entertainment network using affordable, easy-to-install, high-quality reliable products. Small business users want to gain a competitive edge and a solid return on investment by establishing a fast, highly reliable and secure network infrastructure that can grow over time.

The extensive range of networking products from Linksys focuses on adding value to the networking infrastructure of both consumer and small business users. And, award-winning customer support, available 24 hours a day, seven days, provides users the confidence they need that support is just a phone call away.

Consumer Home Networking Solutions
Consumer home networking is one of the fastest-growing market segments today. As new technologies emerge, functionality changes. Linksys keeps up with these rapidly changing technologies by offering affordable, easy-to-use, reliable products that meet both basic network needs and the needs of the next-generation.

PC and Multimedia Network Solutions
People start a home network to share a broadband connection on multiple PCs, as well as sharing files and peripherals. Now, with convenient accessibility of stored digital photos, MP3s and videos by televisions, stereos and other entertainment media, this home network is expanding into, multimedia and entertainment. Linksys offers everything needed for these emerging next generation networks, from basic routers and adapters to game adapters, media center extenders, music systems and storage devices.

Communication Solutions
Advances in broadband and home networking technology have created demand for a new service called Voice Over IP (VoIP). This technology allows users to make phone calls using a high-speed broadband cable or DSL Internet connection rather than a conventional phone line, resulting in lower phone bills and an easier, feature-rich networking experience. Linksys is the number one provider of VoIP products to the consumer in the world today.

Monitoring Solutions
Home monitoring was often considered a "luxury", something too expensive for the average family to do. But now home monitoring has become affordable by using a home network. Using a standard Web Browser, you can watch the home or office while you are away, or look in on your children, pets, or property. The Linksys Wireless Internet Video Camera connects directly to your network and sends live video with sound anywhere in the world.


Small Business Networking Solutions
In order to stay competitive and stay in business, today's small business must have a well-designed network that meets the following challenges:

  • Increases employee productivity by providing them the ability to work wherever they go … in the office, at home or on the road.
  • Provides powerful security features that allow management of employee and external access to sensitive data over the public Internet.
  • Streamlines business processes and increases efficiency.
  • Grows as the business grows.

Linksys business solutions combine high-quality, easy-to-use, and reliable products with the expertise and technologies offered by Cisco Systems, Inc. Together, Linksys and Cisco create small business networking solutions that increase productivity, improve customer satisfaction and strengthen the competitive advantage … all at price points that fit easily into a demanding budget.

 

Wireless Solutions Increase Employee Productivity
The new generation of business users wants the flexibility to access the Internet, information and communication regardless of where they are … while away from their desks, roaming within the office, tele-working from home, or traveling on the road. Being mobile:

 
Improves Productivity
According to the Gartner Group, mobile workers add as much as 11 hours of added productivity per week, turning "wasted" time into "productive" time. External business meetings are more efficient as employees connect to the office network in conference rooms and break areas.

Saves Money
As businesses add new employees, they may expand the size of their offices or move to larger ones. Adding a wireless network saves $150 to $350 per user by not installing Ethernet cabling. In addition, it lowers costs by allowing business to make additions, moves and changes in cost-justifiable increments.

Improves Security
Wireless networks are as secure as conventional wired ones. Emerging industry-standard security protocols, like VPN and WPA, help protect data while in the office or on the road.

Whether you want to maintain and grow your wired network, or increase productivity by installing wireless devices, Linksys offers the solutions you need.

VPN Security ... Powerful Security Features
Today's businesses face a large number of security risks. Every device on a network is potential point of attack. Virtual Private Networks (VPNs) are just one of many tools and used to protect a business network. VPNs use advanced encryption and tunneling to establish secure, end-to-end, private network connections over third-party networks, such as the Internet. VPN security:

  • Provides a cost-effective way to connect remote offices and users to the main corporate site via the internet
  • Utilizes advanced encryption and authentication to protect data from unauthorized access
  • Gives mobile workers and tele-commuters the ability to choose the least expensive, most efficient broadband connection to gain secure access to their corporate network.

All Linksys business routers contain firewalls and WEP (Wired Equivalent Privacy) and WPA (WiFi Protected Access) encryption to protect data inside a local network. Linksys VPN solutions protect sensitive data on the wide area network.

 

Routers, Switches and Storage ... Increase Network Efficiency
Small businesses strive to reduce resource costs and increase efficiency. Routers, switches and storage devices are critical components of the business network. The proper selection of these devices helps:
  • Increase speed and performance by reducing network congestion and the possibility of lost data during transmission delays
  • Share resources and streamline work practices
  • Manage administrative updates from a central location
  • Adapt to fast changing needs

Linksys routers, switches and storage devices provide the solutions necessary to increase network speed, efficiency and reliability, creating a competitive advantage for the small business.

 

Routers
Linksys routers are the perfect solution for the newly established small business network. The heart of a network, the Linksys router connects wireless or wired Ethernet devices to the network to communicate as well as connecting several computers securely to the Internet using a single broadband connection. Several Linksys business routers include built-in VPN functionality.

Switches
Linksys fast Ethernet and gigabit Ethernet switches grow the number of network connections as the small business grows. Several switching solution also include WebView - a technology which provides network administrators a centralized control point from which they can monitor their network.

Storage
A key component of increasing networking efficiency is providing network users around the world, whether in offices or on the road, the ability to access the latest business information quickly and securely. Linksys provides both low cost and high performance network attached storage devices which serve as the central repository for business data.


 
The Linksys Advantage

  •  
  • Award Winning Products
    Linksys products continuously win awards and recognition in the networking arena. Superior value, top performance, exceptional ease-of-use earn accolades for Linksys solutions.

     
  • Award Winning Technical Support
    When help is needed, Linksys is there to support you. Our call centers are recognized worldwide for quick response and the ability to solve problems - both simple and complex.

     
  • Speed of Execution
    Linksys is first to market with the most promising and relevant technologies.

     
  • One-Stop Source
    Linksys, with its wide range of innovative wireless and wired products, offers everything needed for setting up and expanding your home or business network.

     
  • Right Attitude
    With Linksys, nobody makes networking easier. Linksys products are easy to buy, easy to install, and easy to use.

     
  • Two Market Leaders Sharing Expertise
    Linksys is a division of Cisco Systems, Inc., the worldwide leader in networking for the Internet. Many Linksys products have both technical and usability advantages based on Cisco's networking expertise.

     
  • Strategic Partnerships
    Linksys marketing and technology partnerships with industry leaders such as Intel, Vonage, HP, and Symantec continuously improve the wireless and home networking experience.

About Company

Linksys worldwide presence is built on a strong foundation of technological leadership and rapid time-to-market, which is reflected in its extensive selection of award-winning Wireless and Ethernet networking products. With Linksys sales offices in 23 countries in Europe, the Middle East, Asia, Africa, and the Americas, the Linksys team provides progressive networking solutions that meet the needs of home and small business users within each geographical region.

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